Georgia State Graphic Design Students Take a Tour of Craftsmen

November 20, 2009 by Brenda Bell · Leave a Comment
Filed under: Educational, Press Releases 

On Wednesday, we were pleased to have Stan Anderson’s Senior Graphic Design students of Georgia State University take a tour of our facility to see the printing and graphics production process in action. Here are some pictures from the event taken with my phone.

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Print’s Not Dead, It’s Just Getting Started

November 2, 2009 by alenz · 1 Comment
Filed under: Educational, Press Releases, Technology 

For a long time, print was the only way to communicate a message to the masses. Radio, television, and the web eventually came into the mix, giving users exciting new ways to reach their audience. Twitter, the Kindle, and smart phones continue to change the game every single day. 

Print has admittedly taken for granted it’s traditional role as the predominant medium, and other channels have been free to carve a huge chunk out of the marketplace for themselves. But other channels have their limits, and print still has plenty of tricks up it’s sleeve.

http://www.piag.org/TwainQuote.gifWhen I hear people saying “Print is Dead”, I am shocked at how little is known about its dynamic capabilities. Not only does print (traditional and digital) have a place “in the mix”, the print industry is a leader with its tried and true history of adapting to new technology and customer demand in order to stay relevant and innovative.

Printers are creating pieces that change copy and imagery according to our likes and dislikes, age, sex, income, etc. Through large format technology, entire buildings and vehicles are being wrapped in print. There are eco-friendly seed papers that can be planted after use, special varnishes and finishing processes that provide texture, glitter, pop, scent – the amazing experiences you can provide only through print are endless!

Right in our own backyard, Georgia’s printers are producing some of the most powerful and compelling examples of how print can be used better than any other medium. Ask your printer what they can do to make your next job stand out from the competition, and you’ll see their eyes light up as they tell you everything that’s here, and everything that’s coming. Printers are passionate about their craft, and for good reason. No other media offers the same visual, tactile, human experience…or has undergone the world-changing advancements that print has.

Ashley Lenz
The Printing & Imaging Association of Georgia (PIAG)
We believe in the power of print, that’s why Georgia Printer magazine, published by PIAG, recently teamed up with Envision Printing, Neenah Paper, & Scentisphere to produce our first-ever bubblegum scented cover. To request a copy, contact me at alenz@piag.org.

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